Kimberly Vogel

  •    Project Management Professional
  •    Data-Driven eCommerce Manager
  •    Analytics Architecture, Data Management, & Content Systems

I love what I do for a living.

Kimberly Vogel PMP, ecommerce analytics managerI’ve spent the past 12+ years working at the intersection of eCommerce, digital marketing, and data. I started out doing everything from hand‑coding websites to managing product data, content, marketing campaigns, and analytics—often as the only person responsible for an entire online presence. As teams and technology evolved, I focused more deeply on SEO/SEM and analytics, helping organizations understand their data and make informed decisions. These days, I work in project management, guiding complex data initiatives and governance efforts.

When I’m not working, you’ll usually find me behind a camera, on a trail, or along the New Hampshire coast.

Lauren Hurley - Ecommerce Merchandising Manager at Dawn Foods Global

October 8, 2025, Lauren worked with Kimberly on the same team

I loved working with Kim! She brought such a fun, can-do attitude to every project and made data feel approachable and exciting. Kim has a natural curiosity and a real knack for turning numbers into stories that actually mean something. She’s a pro with Google Analytics and Looker Studio- she built me custom dashboards that I still use every single day. Kim also helped me understand how customers interacted with elements on our product detail pages, which helped shape how we approached improving the site experience.
She’s thoughtful, collaborative, and always eager to learn something new. Anyone would be lucky to have her on their team- I’d work with Kim again in a heartbeat!

Ahmed Chaudery - Category Manager at Dawn Foods | Data Analyst | Supply Chain | BI

September 18, 2025, Ahmed worked with Kimberly on the same team

Kim has been nothing but a pleasure to work with and brings so much energy to the team! Her technical abilities in analysis lead to actionable insights for the team which have helped achieve company KPI’s and goals! She is a team player and makes sure that collaboration on projects is emphasized with everyone’s opinion being heard. Her attention to detail during meetings causes her reporting and analysis to be well planned and executed; leading to smooth and straightforward deliverables! Her impressive time management skills lead to deliverables always being sent on time and sometimes ahead of schedule which lead to a greater impact for the team’s actionable next steps. Kim is an amazing individual and Is always ready to tackle any challenge that comes her way!

Elizabeth Hassett - Web Product @Constant Contact | Growth Product Management | B2B SaaS | Ecommerce | CX/UX | ex-Vistaprint | Master of Market Research | Outdoor Enthusiast | Mom

September 15, 2025, Elizabeth was senior to Kimberly but didn’t manage Kimberly directly

I worked with Kim for over 3 years - she's incredibly curious, collaborative, and thoughtful. Along with soft-skills, Kim has technical know-how: utilizing google tag manager for web experiences/tests, seeing the big picture in overall data tracking, and creating dashboards to easily track ecommerce KPIs. Kim's "always learning" mindset makes her adaptable, open, and great to work with.

Lucas Barbiero - eCommerce Specialist

September 13, 2025, Lucas worked with Kimberly on the same team

I had the pleasure of working with Kimberly, and she is fantastic to work with. She has strong expertise in google analytics, creating dashboards that provided clear insights into customer engagement, page performance, and product clicks. Kimberly was always quick to provide data when needed, a joy to collaborate with, and her presentations made complex data easy to understand. On top of her skills, she brought great energy and positivity to every project and meeting. I’d highly recommend her for any role in analytics or data visualization.

Andrea Marcotte - Content Specialist @ Dawn Foods

September 16, 2025, Andrea worked with Kimberly but on different teams

Kim is a pleasure to work with. She's knowledgeable, clear, and always willing to help. Her expertise in GA4, Looker Studio, and Google Tag Manager has been a huge support to me, and her can-do attitude makes collaboration effortless & fun. Beyond her skills, she’s simply a fantastic teammate and person!