Multidisciplinary digital strategist and data analyst with substantial experience driving business growth through content optimization, analytics architecture, and cross-functional collaboration.

My technical skill set spans analytics architecture, eCommerce platforms, digital marketing execution, and the data and content systems that connect them. I focus on building scalable, governed solutions that support decision‑making, measurement, and growth.

Excels at Leading Creative Initiatives, Translating Complex Systems, and Enabling Others Through Data

Translate complex metrics into actionable insights.

💻 Web & Technical Foundations

Hands‑on technical experience supporting implementation, troubleshooting, and collaboration with development teams.

  • HTML5 / CSS3
  • JavaScript (foundational)
  • VB.NET / ASP.NET (legacy exposure)

Skills Snapshot

Architecture-minded analytics + eCommerce systems leadership, focused on scalable measurement, governed data, and conversion impact.

📊 Measurement & Analytics Architecture

Design and maintain analytics ecosystems that translate complex behavior + business data into decision-ready insight.

Proof: Measurement planning, tracking QA, and KPI reporting that improves confidence in performance decisions.

GA4GTMTracking plans Conversion frameworksDashboardingQA

🛒 eCommerce Platforms & CMS

End-to-end management of product content, integrations, and structured data across commerce + CMS environments.

Proof: Governance + workflows that keep product data accurate and launch-ready across teams.

MagentoShopifyWordPress Info architectureContent governance

📈 Digital Marketing & Optimization

Performance-minded marketing execution—SEO/SEM, campaign analysis, and content optimization tied to measurable outcomes.

Proof: Optimizations guided by search intent, funnel behavior, and conversion tracking—not guesswork.

SEOSEMUTMEmail support Campaign analysisContent testing

🧹 Data Cleaning & Storytelling

Prepare, analyze, and communicate data in a way that builds stakeholder alignment and drives action.

Proof: Clear narratives that connect messy inputs → clean insights → decisions.

ExcelPowerPointInsight synthesis Executive reporting

🎨 Creative Production

Visual and creative assets supporting content, marketing, and brand consistency.

  • Adobe Creative Cloud
  • Photoshop
  • Illustrator
  • Photography & asset optimization

Creatives

Certified project management professional, with strong foundation in Agile methodologies, emotional intelligence, data governance, and stakeholder engagement.

Project & Program Leadership

PMP‑certified, systems‑oriented delivery: clear scope, measurable outcomes, and calm cross‑functional execution.

  1. For me, effective project management starts with trust. I am deeply committed to data integrity and accuracy, because I believe teams do their best work when they can rely on the information in front of them. I prioritize open communication and active collaboration with stakeholders, creating space for shared understanding and informed decisions.

    Artifacts: Success metrics • RACI • Sprint plan • Working sessions

  2. By delivering clear, accurate data that reflects my personal values of integrity and accountability, I strive to support teams in working confidently, efficiently, and together toward meaningful outcomes.

    Artifacts: SOPs • Governance model • Tracking verification • Roadmap

Lifelong learner adept at crafting compelling marketing content and troubleshooting technical challenges across digital ecosystems.

Certification

I hold an Associates Degree (AAS) in Computer Technologies from MHTC, NH - magna cum laude.
Coursework in STEM and Social Sciences, University of New Hampshire, Durham, NH

  • Project Management Professional (PMP), Project Management Institute (PMI), online learning platform.
  • BrightEdge Certified Professional Certification, Brightedge Platform, online learning platform.
  • Digital Marketing Analytics, Data Visualization, ELVTR, online learning platform.
  • Google Analytics and Google Ads Certifications, Google Analytics Academy, Udemy, online learning platform.
  • Seventeen+ Certificate Courses: JavaScript Events, AI, Leadership, Data Management, LinkedIn Learning, online learning platform