Data-Driven eCommerce Manager & Content Specialist | SEO-Focused & CMS-Savvy | Data Analytics, Architecture & Visualization | Agile & PMP Certified
Core Skills
- Data Architecture & Governance
- GA4 Implementation & Google Tag Manager
- Data Visualization Dashboard Development (Looker Studio)
- SQL, JavaScript, BigQuery, RegEx, HTML, CSS
- Agile Methodology & SOP Documentation
- Email Marketing & Marketing Automation (Mailchimp, Salesforce, Constant Contact)
- A/B Testing (VWO, Tag Manager)
- SEO & SEM Tools (BrightEdge, SEMrush, Google Search Console)
- Content Management Systems (Magento, WordPress, Squarespace, Shopify)
- Accessibility Compliance (WCAG, Monsido)
- Project Management (PMP)
- Generative AI & Prompt Engineering
As an eCommerce and Digital Marketing Professional, I have over eleven years of experience in web content, analytics, and eCommerce management - designing data architectures and building self-service dashboards, translating metrics into business insights. I have extensive experience in GA4 implementation, building complex custom event tracking and A/B testing systems with Google Tag Manager. My work reflects a collaborative process that embraces development, marketing, UX/UI, and executive teams. I am a certified Project Management Professionsl (PMP) dedicated to clear documentation, data governance, and continuous technical improvement.
Employment History (2014-2025)
Data Reporting Analyst
(May 2022 – Aug 2025)- Global food supply, B2B
• Implement GA4 data architecture in Google Tag Manager using JavaScript event filters to support predictive analytics and custom reporting.• Develop interactive Looker Studio dashboards with calculated fields and RegEx to enable self-service access for marketing, UX/UI, and leadership teams.• Collaborate with cross-functional teams to define tracking requirements and deliver tailored insights on a weekly and monthly cadence.• Manage A/B testing programs in VWO and Google Tag Manager to evaluate content performance and guide optimization strategies.• Create and maintain SOPs for tag deployment, data governance, and dashboard updates.- Tag Manager, BigQuery, UA/GA4-Analytics, JavaScript, SQL, VWO - (A/B Testing)
Content Editor & SEO Specialist
(May 2020 – May 2022)- Global Manufacturer B2B, B2C
• Led SEO strategy and site accessibility audits using BrightEdge and Monsido, aligning content with brand and compliance standards.• Conducted keyword research and competitive analysis with SEMrush, Google Trends, and Search Console to shape content roadmaps.• Managed content workflows in Magento CMS, embedding search best practices into product pages and marketing collateral.• Utilized Google Analytics and Tag Manager to analyze user behavior and present performance findings to product teams.- Magento, Tag Manager, Analytics, Search Console, BrightEdge SEM, Monsido Accessibility Platform
Website Specialist & Digital Marketing Strategist
(Nov 2019 – May 2022)- Design Agency
• Maintained and optimized client websites on WordPress, Squarespace, Shopify, and Wix for improved conversion, brand consistency, and messaging.• Managed Google Ads campaigns for education and non-profit clients, delivering insights and optimization recommendations.- WordPress, Squarespace, Shopify, Google Analytics, Google Ads
Web Content Manager & eCommerce Lead
(Dec 2018 – May 2020)- Printing Industry, B2B, B2C
• Built custom ordering portals on Pressero for print-service clients, delivering branded eCommerce experiences.• Produced digital marketing assets including product photography, email campaigns (Mailchimp), and ad creatives.• Developed onboarding documentation and training materials, streamlining project delivery and client adoption.• Documented workflows and trained clients, reducing support requests and improving self-service.- Pressero - Aleyant, Adobe Creative, Mail Chimp, Google Ads, Social Media
Manager of eCommerce & CRM Integration
(May 2017 – Nov 2018)- Start-Up Manufacturer
• Selected and implemented Magento platform, integrating Salesforce CRM for customer lifecycle management.• Managed product data onboarding, vendor relationships, and site content for a startup eCommerce launch.• Established Agile processes and SOPs for order processing and customer support.- Magento, WordPress, Salesforce
Manager of eCommerce & Digital Marketing
(May 2014 – May 2017)- Aftermarket manufacturer B2B, B2C
• Migrated legacy PHP/MySQL site to new hosting, rebuilt database-driven product pages, and rewrote SKU descriptions.• Managed email marketing and multi-channel listings (Constant Contact, Mailchimp, eBay, Amazon, Shopify).• Created marketing collateral and vendor materials to support sales and dealer relationships.- Constant Contact, MailChimp, PHP, SQL
