Marketing Data Architecture, Analysis & Presentation
As a Data Reporting Analyst, transparency and integrity are key to effective collaborative outcomes. It is necessary to work across teams to evaluate data needs, build data architectures, analyze results and deliver visual presentations with actionable conclusions.
ABOUT ME
Image: AI rendition
I'm an eCommerce Professional with over ten years of experience in Web Content, Analytics and Digital Marketing. My experience spans all aspects of the industry, which gives me a unique perspective in building cohesive eCommerce strategies.
Employment History
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Data Reporting
Analyst May 2022 – present
- Global food supply, B2B
- Data Architecture, Analysis, Visualization & Presentation Mentoring, Collaboration, Documentation, A/B testing
- Tag Manager, BigQuery, Analytics, JavaScript, SQL, VWO - (A/B Testing)
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Content
Editor May 2020 – May 2022
- Global Manufacturer B2B, B2C
- CMS; Content, Admin, Design, Branding Data Analysis, Visualization & Presentation SEO; Accessibility, DOM Structure, Keyword Strategies, Backlinks
- Magento, Tag Manager, Analytics, Search Console, BrightEdge SEM, Monsido Accessibility Platform
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Website Specialist &
Digital Marketing Strategist Nov 2019 – May 2022
- Design Agency
- CMS; Content, Admin, Design, Branding, Landing Page Builds Data Analysis, Visualization & Presentation, Client Relationships
- WordPress, Squarespace, Google Analytics, Google Ads
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Web Content
Manager Dec 2018 – May 2020
- Printing Industry, B2B, B2C
- CMS; Content, Admin, Design, Branding Client Relationships Branded Ordering Portal Builds Digital Marketing; Email, Ads, Mail, Social Graphics Creation, Photography Print Marketing
- Pressero - Aleyant, Adobe Creative, Mail Chimp, Google Ads, Social Media
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Manager of
eCommerce May 2017 – Nov 2018
- Start-Up Manufacturer
- CMS; Content, Admin, Design, Branding Vendor Relationships SOP Documentation Marketing; Digital, Radio, Trade Shows
- Magento, WordPress, Salesforce
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Manager of
eCommerce May 2014 – May 2017
- Aftermarket manufacturer B2B, B2C
- Web Development, Site Migration Content, Host & Database Management; Photography, Graphics Digital Marketing Price Mapping; ACES & PIES Registration Print Marketing Customer Service
- Constant Contact, MailChimp, PHP, SQL
